![]() ![]() He fronts his space-funk band, The Milky Way, but as a soloist, his latest project "LANDSPEEDR" explores design and multimedia storytelling. ![]() He also leans heavily into activism work as Creative Director in Residence for the Stop LAPD Spying Coalition, where he aims creative teams at dismantling harmful policing structures. Some of this era's most impactful creators, platforms and agencies have leaned on his inventive approach to concepting and experience design. As a writer, Sum’s pen and thought process is also a high powered gun-for-hire. The two-time Independent Music Award nominee’s music has appeared in Saints Row and dozens of TV shows, including Breaking Bad and Sons of Anarchy. ![]() In THE HIP HOP WARS, Rose shows that hip hop has become the primary means by which we talk about race and culture in the United States-and the conversations surrounding it deserve attention.Creative producer, hip-hop artist, and writer, Sum, has carved a visionary approach to music and business, often melding the two into new models years before they pop. As a result, the most visible and most widely consumed hip hop sets forth a troubled vision of ghetto street life that not only defines young, already at-risk, black men and women to each other, but defines them to a large white audience as well, one which comprises 70% of hip hop consumers. and 50 Cent-who sell the most records and, therefore, dominate the recording industry, TV, film, and radio. While "conscious rappers" such as Talib Kweli and The Roots may receive enormous critical acclaim, it's the rappers who employ what Rose calls the "gansta-pimp-ho trinity"-rappers like T.I. Rose argues that the music that most embodies the hallmarks of gangsta rap- drug dealing, sexual excess, rogue capitalism and distorted, violent portraits of black masculinity-now dominates the airwaves and the media. THE HIP HOP WARS What we talk about when we talk about hip hop - and why it matters. ![]()
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